ROGERS, COWAN & BRENNER, INC. PUBLIC RELATIONS   250 NORTH CANON DRIVE BEVERLY HILLS, CALIFORNIA 90210 CRESTVIEW 5-4531 CABLE ADDRESS ROCOFUS BEVERLY HILLS, CALIFORNIA
   
  June 18, 1968
Mr. Joseph Califini Special Assistant to the President The White House Washington, D.C.

Dear Mr. Califini,

Enclosed are three copies of the final version of the statement released to the Associated Press and United Press International here in Los Angeles today. Hugh O'Brian asked me to send these to you.

Hugh and I met at his home last evening and I wrote a lead-in which I considered newsworthy but he felt that it was too professional and, depending upon what results are eventually achieved, he may have been right. Instead, the lead-in was something as simple and direct as "We, Kirk Douglas, James Stewart, Hugh O'Brian, Gregory Peck, Charlton Heston, wish to make the following statement..."

Charlton, Gregory and Hugh personally planted this statement with the bureau chiefs at AP and UPI. They were greeted warmly and Hugh reports that, based on the reception and ensuing conversation, the results should be excellent. The AP also photographed the trio.

These three stars felt that it might be detrimental for their purposes to have a press agent along with them so I mrerely set up all the details, which they followed through on their own. I think that their reasoning may be correct that their whole plan may get better treatment if there is, apparently, not a public relations man involved. Naturally, form a professional point of view there are very few instances where I would agree with such thinking.

Hugh asks that you let Liz Carpenter know her efforts really paid off.

If you are in this area at any time, or if there is

598 MADISON AVENUE NEW YORK, N.Y. 10022 PLAZA 9-3272
  CABLE ADDRESS: ROCOFUS NEW YORK

Mr. Joseph Califini June 18, 1968 Page 2

anything I might do to help you in the future, please do call on me.
   
    Sincerely,
 
    (Dick McKay's signatureappears here)
 
    Dick McKay
DMcK:ep Encs. c.c.  Mr. Hugh O'Brien

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